You built the thing. Now it's living through you instead of on its own.
I work with founders who've become the heart, the memory and the conscience of their business, and who can feel that it's time for the company to carry its own soul so they can get on with the rest of their adventure.
Founder of SuperFeast. Built from a spare bedroom into a multi-million-dollar herbal company operating in Australia and the US, with hundreds of thousands of customers and millions of products shipped. Still 100% founder-owned. Over a decade deep in Taoist philosophy and tonic herbalism, and plenty of laughing at the gods along the way.
Watch
A few short videos from me and from SuperFeast.
We go back to the source of your business, name its essence, and bring it into the way the company runs, so it stops living only through you.
Founder of SuperFeast, husband to Tahnee and dad. Over a decade deep in Taoist philosophy and tonic herbalism.
Tonic herbs and medicinal mushrooms: what they are, why they matter, and where to start.
My work with Hygieia Health, and a free guide for dads on their role in birth.
My writing and letters, for those laughing at the gods while bowing to the mystery.
About Mase
I'm Mase. I've spent over a decade building SuperFeast and learning, often the hard way, what it takes for a business to stand on its own roots. I live in the Byron Bay region with Tahnee and our kids, and I take my work seriously and myself as little as possible.
What I work on
SuperFeast. Australia's tonic herb and medicinal mushroom company, started in a spare bedroom and still 100% founder-owned.
Trippers Riding Unicorns. My work with founders handing the soul of their business back to the business.
Scallywags on the Path. My writing and letters, for those laughing at the gods while bowing to the mystery.
The Mushie Man. Tonic herbalism and medicinal mushrooms: what they are, why they matter, and where to start.
Birth & Fatherhood. My work with Hygieia Health, and a free guide for dads on their role in birth.
Scallywags on the Path
Reflections from the path. For those laughing at the gods while bowing to the mystery. Practical where needed, mythic by nature, landing in your inbox when there's something worth saying.
Join the scallywags below.